About this role
We are looking for a Google Ads Specialist to take charge of the full management of Paid Advertising campaigns for our customers, with a special focus on Google Ads and related services.
Your responsibilities
You will be in charge of all phases of the life cycle of performance marketing campaigns (Lead Generation and e-commerce):
- Audit and Analysis of customers' existing Google Ads campaigns
- Strategic definition of objectives (KPI) and estimation of ADV budget
- Advanced technical set-up - Realisation, implementation and optimal management of Search Network, Performance Max, Display, Discovery, Shopping and YouTube
- Tracking and Measuring - Implementation and management of conversion tracking (submitted forms, button clicks, e-commerce events)
- Monitoring and Optimisation - Continuous performance analysis and implementation of corrective actions to maximise ROI and achieve objectives
- Creating Reports clear and analytical to present to the team and customers
Requirements we look for in you
- Proven experience in managing Google Ads (PPC) campaigns
- Mastery of tracking tools (essential Google Tag Manager and Google Analytics 4)
- Strong data orientation and analytical mindset
- Expertise in defining lead generation and e-commerce strategies
- Ability to work independently following a rigorous methodology
What we offer you
✓ Dynamic and challenging working environment
✓ Opportunity to work on ambitious projects
✓ Continuing education and access to high-level professional tools
✓ Participation in training events and team building activities
✓ Agile and flexible working arrangements
✓ Smart working and an office where you will always find a team ready to welcome you
