Zushimi

A social strategy that tells of Asian tradition with taste and authenticity

SECTOR

Catering

SERVICES

Photography, Social Media

TECHNOLOGIES

Facebook, Instagram, Reels

A family restaurant where quality meets Asian tradition

ZUSHIMI, meaning 'Zhu's family', is much more than just a restaurant: it is a gastronomic project combining Japanese, Chinese and Asian traditions with a passion for home cooking. Each dish is prepared with fresh ingredients, selected daily, and with a focus on sustainability through the use of zero-kilometre ingredients.

The communication objective? To tell all this through social media, in an authentic, strategic and engaging way.

GOAL

Giving voice to Asian tradition, one post at a time

Zushimi was born from the desire to bring an authentic Asian experience to the table, made up of genuine flavours, artisanal preparations and ingredients selected daily. Our task was to enhance this strong and recognisable identity through social channels, creating content that would:

Increase brand awareness in the local area
Convey the quality and craftsmanship of the dishes
Engage the audience with appealing formats and up-to-date trends
Encourage the download and use of the proprietary APP
Retain existing customers and attract new ones

It was not just about 'publishing', but about telling a story of family, culture and passion, with an engaging and recognisable visual language.

TECHNICAL SOLUTION

From kitchen to feed: building an authentic bond with the community

We defined an editorial plan that focused on the visual and narrative strength of the product. The strategy included:

Photo and video content: fresh dishes, selected ingredients, and behind-the-scenes preparation
Explanatory infographics: to tell the origin and composition of typical Asian dishes
Promotion of the Zushimi APP: with demonstration reels on usage, loyalty rewards and features
Reel in trend: short videos with viral sounds, challenges and engaging food-related formats

Each piece of content was accompanied by curated captioning and effective CTAs to stimulate interaction and conversions.

RESULT

A tailor-made social strategy, like Zushimi's dishes

The social media management work resulted in smooth, constant and direct communication with the community, maintaining a balance between visual storytelling and strategic promotion. Among the results achieved:

Increased organic engagement: more interactions, saves, shares
Growth in the number of followers, especially in local audiences and food lovers
Visually coherent and attractive feed, reflecting the restaurant's values of authenticity and craftsmanship
Increased use of the Zushimi APP, thanks to practical, customer benefit-oriented content
A recognisable tone of voice that strengthens the relationship between brand and users

Zushimi is now perceived as a benchmark for those seeking authentic Asian cuisine, communicated with passion and transparency.

Continue...

Branding, Technical Management, Social Media, WordPress development

Synextya

Technology that connects, identity that communicates