Synextya

Technology that connects, identity that communicates

SECTOR

Innovation, Software, Solid

SERVICES

Branding, Technical Management, Social Media, WordPress development

TECHNOLOGIES

WordPress

Technology, innovation, people: the heart of Synextya

Synextya is an Italian software house with a clear vision: to develop advanced technological solutions to connect processes, data and people.
Not just IT: Synextya is a strategic partner for digital transformation, putting the focus on the human experience,adaptability and ease of use. An approach that combines technical expertise and listening skills to respond in a tailor-made manner to complex and evolving needs.

GOAL

Shaping innovation: visual identity

The objective was to build a solid, clear and distinctive visual identity, capable of conveying innovation, reliability and a strong customer orientation.
The challenge? To represent a flexible, multidisciplinary and growing software house, while maintaining a professional yet accessible and human image. The identity had to be modular and consistent, ready to live on all channels: from the website to events, from the LinkedIn profile to internal documentation.

TECHNICAL SOLUTION

A connected vision: the solution

The Synextya logo comes to life from two elements: the connection and evolution. The graphic sign recalls circuits, neural networks and interconnected processes, but with an essential and balanced design.
The typography is geometric and clean, with a colour identity played out on blue, violet and technological shadeswhich reinforce the idea of a solid but dynamic brand.
The visual system is designed to easily adapt to digital and physical contexts, with customised patterns, icons and symbols reinforcing brand recognition.

RESULT

From logo to online presence: an integrated path

Wegg Agency followed Synextya at every stage:

Brand identity:a consistent visual language across all materials.
Website:designed to narrate services in a clear, structured and conversion-oriented manner.
LinkedIn Communication:professional but accessible tone, with content designed to engage customers, partners and new talent.
Internal marketing and events:coordinated materials for trade fairs, presentations and corporate initiatives, reinforcing the brand culture also within the team.

Thanks to a strong visual identity and continuous, integrated communication, Synextya has positioned itself as an authoritative entity in the tech world, capable of speaking to decision makers and specialists alike.
The brand today is recognisable, consistent and ready to grow, keeping its promise intact: making technology for people.

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