Strategy Innovation

From paper to digital design: a trustworthy and functional transformation

SECTOR

Strategic Consulting, Innovation, Search

SERVICES

Mockup design, Technical Management, UX/UI Design

TECHNOLOGIES

WordPress

An already defined identity, to be brought online with precision

Strategy Innovation is a branch of Ca' Foscari University Venice, focused on strategic innovation processes for companies and institutions. The client provided us with a complete graphic brochure as the visual basis of the project. The main challenge? To trustworthy translate that paper identity into a coherent, responsive and functional web experience.

GOAL

Taking Strategy Innovation's visual identity from paper to the web

To create a site that trustworthy respects the original brochure design but at the same time is easily navigable and optimised for digital publication. All while maintaining an orderly, professional structure in line with the academic and corporate world.

TECHNICAL SOLUTION

Absolute fidelity to design without sacrificing functionality

We chose WordPress to ensure flexibility, simplicity in content management and the possibility of future expansion. All the sections of the site were built from scratch using Advanced Custom Fields (ACF), with customised logics that made it possible to comply with the 100% planned layout, while maintaining high performance and SEO compatibility.

Each element was carefully adapted: spacing, typography, colours and composition were precisely reproduced to ensure visual continuity between paper and digital.

RESULT

Paper design comes to life with a flexible structure

Il sito strategyinnovation.it è oggi una piattaforma digitale chiara, ordinata e accessibile, in grado di raccontare l’approccio metodologico del team e facilitare il contatto con aziende, enti e stakeholder accademici.

A concrete example of how a well-constructed paper identity can become an effective digital experience, keeping its communicative value intact.

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Branding, Technical Management, Social Media, WordPress development

Synextya

Technology that connects, identity that communicates