DressUP

Casual, cool, contemporary: a logo that dresses up the brand identity

SECTOR

Fashion & E-commerce

SERVICES

Branding, Social Media

TECHNOLOGIES

A fashion that does not conform

DRESSUP is a casual wear brand that speaks to those who like to dress authentically, outside the box and always up to date with the latest trends. It is not just an e-commerce, but an expressive space where personal style and comfort meet.
Its audience is transversal and dynamic, attentive to the look but without taking itself too seriously: streetwear, basics and statement pieces that tell the personality of the wearer.

GOAL

A visual identity that follows the rhythm of fashion

The goal was to give the brand a strong, recognisable personality in line with the energy of the target audience: young, fluid, bold. The logo had to be flexible and impactful, able to work on both digital and physical product, from labels to stickers, from website to packaging.
Wegg Agency designed a visual identity that represents DRESSUP's attitude: a style that is direct, fresh and ready to change skin with each season, while maintaining an immediately identifiable visual coherence.

TECHNICAL SOLUTION

A design that vibrates: the solution

The DRESSUP logo was born from the idea of movement and continuous transformation. The lettering is bold, compact and geometric, but with a contemporary twist: the 'P' at the top suggests movement, provocation and non-conformism, a visual symbol of those who choose their style without rules.
It is a brand designed to be flexible: perfect on a minimal garment, energetic when inserted into more complex patterns and graphics. A black and white palette leaves room for the collection to express itself, while the strength of the logo guarantees recognisability at every level.

RESULT

A logo that becomes a lifestyle

The new DRESSUP logo is not just a visual identity: it is an extension of the brand's attitude. It integrates seamlessly into social graphics, becomes a protagonist on garment labels and offers endless creative possibilities for future capsule collections.
With this identity, DRESSUP positions itself as a young but solid brand, ready to grow without losing its voice.

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