Erretì

Digital solutions for a strong brand in the materials handling industry

SECTOR

Training Courses, Logistics, Retail

SERVICES

Photography, Technical Management, Social Media, UX/UI Design

TECHNOLOGIES

ACF, Facebook, Instagram, Reels, WooCommerce, WordPress

Telling the strength of a brand through an image that matches its identity

Erretì is a one-stop shop for forklift trucks, construction machinery, operational rental and technical assistance. With over 20 years of experience in material handling, is a structured reality, which today also integrates professional training through the Erretì Academy division.
The company wished enhancing one's identity, align the’digital image to the real quality of the services it offers and have a web ecosystem able to give space and visibility to both the vehicle catalogue and the online sale of new, used and reconditioned products.

GOAL

Making the complex simple

Erretì needed a consistent, modern and clear digital presence. Since the old website lacked a uniform visual line and there was no e-commerce infrastructure for Academy courses, the online image did not reflect the solidity of the company.
Erretì also needed professional photographic material to correctly communicate means, people and services.
Main challenges:

Updating the visual identity with authentic photographic material
Restoring professionalism and credibility through a new website
Creating graphic mockups to make business communication more immediate
Structuring a reliable e-commerce for product sales

TECHNICAL SOLUTION

A scalable infrastructure, designed to grow over time.

Photo shooting
We carried out a complete shoot at the operational site, with the aim of showing real working dynamics, vehicles, workshop and team. Today, Erretì's visual identity is consistent, credible and perfectly integrated into the new website.

New website
We designed and developed a new site focusing on four main aspects:

Usability
Clarity of services
Modular structure: conversion-oriented
Simplified navigation between sales, rental, service and Academy

The site now correctly represents Erretì's identity: a modern, structured, innovative and reliable company.

Graphic mockups
To harmonise commercial communication we have realised professional mockups to be used in brochures, presentations and internal materials. We opted for a graphic style that supports the premium perception of the brand.

E-commerce
We have developed a advanced digital catalogue which allows Erretì to offer its range of solutions online via product sheets complete and structured, filters (by type, power supply, flow rate and brand) and a information request form.
The infrastructure facilitates the work of the sales department and enables the customer to quickly find the most suitable vehicle for his needs.

RESULT

A powerful, consistent and conversion-oriented digital presence

Erretì's new digital image is now consistent, professional and aligned with the real quality of its services. The website communicates clearly, the user experience is better and the e-commerce finally allows the Academy's training offerings to be managed independently.
The combination of shooting, site, mockup and e-commerce enabled the following objectives to be achieved:

Enhancing the’visual identity of the company
Increase the credibility perceived by the end customer
Structuring a single digital stream for means, services and products
Support the sales department with comprehensive and professional materials
Improving the brand positioning in its sector of reference

Continue...

Branding, Technical Management, Social Media, WordPress development

Synextya

Technology that connects, identity that communicates